Impact

Unilever's contribution

• Unilever Bangladesh is one of the largest contributors to the government exchequer through duties, taxes and dividends. 72% of the company’s value addition is distributed to the Government of Bangladesh. 
• Our operations provide employment to over 10 000 people through factories, dedicated distributors and exclusive suppliers.             

Improving the quality of life

Whether through better hygiene, relief from daily chores or a refreshing cup of tea, our brands have raised the quality of life in Bangladesh. Through innovations and our relentless pursuit of efficiencies we constantly seek to add value to our consumers. Our focus and initiatives on quality and consumer safety have earned us Class A rating from Unilever – a feat most Unilever companies try hard to achieve. 

Business of fulfilling dreams

The diversity of our brand portfolio poses a unique challenge to understand consumers with varied background, education, income and lifestyle. We extensively use market research to understand consumer trends and complement that with insights from direct consumer contacts.

90% of Bangladeshi households use one or more of our products.

Aspiration beyond means

Responding to the aspirations of millions of people living with less than a dollar a day, Unilever Bangladesh pioneered the introduction of sachet or mini packs of fast moving consumer goods for the consumers in Bangladesh. We are today able to provide same quality products with low cash outlays even to the lowest income households.

Adding value through innovation

Harnessing consumer insight is the beginning of an intensive process of developing brands and products that fulfill the unique needs of Bangladeshi consumers. Leveraging global network and combining it with local consumer insight Unilever Bangladesh introduces relevant innovative products. This has led to the development of products in categories such as Detergent powders, Dishwash Bar, Face wash, Deodorants, etc enriching the lives of Bangladeshis.