Introduction to Unilever Bangladesh

Unilever Bangladesh (UBL) is the leading Fast Moving Consumer Goods Company in Bangladesh with a heritage of 50 years and products that are present in 98% of Bangladeshi household.

UBL started its journey in Bangladesh with the production of soaps in its factory in Kalurghat, Chittagong. Over the years the company introduced many affordable brands which won the hearts of Bangladeshis all across the country. Today we are present with our brands in almost every household of the country.

UBL is the market leader in 7 of the 8 categories it operates in, with 20 brands spanning across Home and Personal Care and Foods.

Its operations provide employment to over 10,000 people directly and indirectly through its dedicated suppliers, distributors and service providers. 99.8% of UBL employees are locals with a large number of local UBL employees now working abroad in other Unilever companies as expatriates.

Doing Well by Doing Good

Unilever believes in ambitious growth of the business while at the same time fostering a sustainable environment. We believe the two must be related and hence sustainability is placed at the heart of everything we do. Our philosophy of ‘Doing Well by Doing Good’ is captured in the Unilever Sustainable Living Plan (USLP).

Some of the initiatives under USLP in Bangladesh are:

  • Lifebuoy Lifesaver Program – a Lifebuoy initiative to reduce child mortality through Handwashing.

  • Oral Heath & Hygiene Awareness Programme – led by Pepsodent, this school-based activation program aims to reach 4,00,000 children with its dental checkups and awareness.

  • Lifebuoy Friendship Hospital - Launched in March 2002 in association with the humanitarian organization "Friendship”, the hospital is situated on a boat with a dedicated medical team and reaches out to people who do not have access to proper medical facilities.

  • PureIt: Launched in 2010, PureIt is a water purifier which aims to provide safe drinking water to 2 million people by 2015. It has already reached a million people by 2013.

  • Pollydut: these are young, unemployed youth of the villages of Bangladesh whom UBL has incorporated into their distribution network to provide them with a livelihood.

  • Aporajita – In association with CARE Bangladesh, UBL has created a sustainable business opportunity for rural women in the form of Aporajita. Aporajitas are recruited to sell UBL and other company products, door-to-door. Over 2,500 Aparajitas earn their living by selling UBL products.

  • Project Laser Beam (PLB) – PLB started in 2010 a pilot project between (Global) Unilever Foundation and WFP, targeted towards eradicating child hunger and malnutrition. Today the project includes multiple partners such as WaterAid, Friendship, Care and Brac and works across four pillars – Nutrition, Water, Health and Hygiene and Livelihood.

 

UBL is a Joint Venture of the Government of Bangladesh and Unilever, one of the world’s leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe. Unilever holds 60.4% share in UBL.v

Related links

View our Introduction to Unilever presentation