Surf Excel

Dirt is Good!

Although it might sound strange for a leading laundry brand like Surf excel to say this, we believe, like you, that dirt is good: it's an important part of a child's development. It's how kids learn, express their creativity and even bolster their immune systems. 

At a time when growing numbers of children are leading sedentary lives, often cocooned in the home, glued to the TV and the web, we're not afraid to celebrate this time-honored truth.

1 Minute Stain Removal

Children are so involved in what they do that without noticing they can get dirty in a matter of minutes. However, Surf excel realizes that this should not stop them from trying to explore the world around them. That’s why Surf excel's powerful ‘Stain Expert’ formulation effectively penetrates the layers of fabrics and removes tough stains (e.g. ink, shoe polish, ketchup, coffee etc.) within one minute.

Constant Improvement

Surf excel is the highest selling premium washing powder in Bangladesh. Over the last twenty years it has anticipated the changing washing needs of the Bangladeshi homemaker and constantly upgraded itself.

Surf excel is a champion of unleashing human potential. Consequently, it believes that children learn best when left to discover things on their own. For any consequential stains there is Surf excel. And because it takes only one minute for children to get dirty, Surf excel now removes tough stains like ink & shoe polish within one minute.

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