Bring out the star in you
We all like to look gorgeous and enjoy the confidence that makes us feel like anything's possible. And that's just what the Lux range offers you on a daily basis – at a price you can afford.
Delight the senses
Everything about Lux – from the look and feel of the products and packaging, to its subtle fragrances – is a delight to the senses. In fact, Lux has been making waves since 1924, when it launched the world's first mass-market beauty soap at a fraction of the cost of some expensive brands.
Popularly known as "the beauty soap of film stars", Lux has been a favourite with generations of users for the experience of sensuous, luxurious bathing.
Did you know?
When Lux soap sponsored several popular radio series in the 1930s and 1940s a new term was coined: 'soap opera'. That association with drama continues to this day.
Leading ladies
Over the years, some of the world’s most beautiful and glamorous actresses have been proudly associated with the Lux story - including Marilyn Monroe, Brigitte Bardot, Demi Moore and Catherine Zeta-Jones. Today’s face of Lux is Bollywood beauty Aishwarya Rai.
Glamour in your own home
From the 1930s right through to the 1970s, Lux soap colours and packaging were altered several times to reflect fashion trends. In 1958 five colours made up the range: pink, white, blue, green and yellow. People enjoyed matching their soap with their bathroom colours.
Anyone can be a leading lady with the range of soaps from Lux.
