Close up

Our mouths are our gateway to life. We use them to eat, drink, talk, laugh, smile and what not! Close up helps people like you to live life confidently and brings you the taste of success!

Launched in 1984

Close up was launched as a gel toothpaste containing micro-whiteners and mouthwash in 1984, and fired the imagination of the population with it's exciting advertising.

Seeing the success that Unilever Bangladesh had with low unit price packs in other categories, a sachet - more popularly called mini pack - met with astounding success and enabled millions of youth, who aspired for a modern trendy brand but were unable to afford one, to use the brand.

Improving oral hygiene

Close up mini virtually dominates the low unit price segment in oral care, and has been instrumental in improving the oral hygiene in Bangladesh, particularly the rural market where it enjoys a huge franchise.

Exciting Flavours

Being as change oriented as its target market, Close up continually renews the oral care experience by introducing new flavours every now and then. The new Close up offers three exciting flavours including Menthol Chill, Icylicious Blue and Red Hot.

Close up Crystal White

Close up Crystal with vitamin fluoride system, is a unique whitening gel that brings a brighter sparkle to your teeth in just 4 weeks! This fluoride enriched tooth whitener delivers complete mouth fitness with a great mouthwash effect along with caring for your gums!

Close up Milk Calcium Nutrient

A revolution in the way we brush our teeth is here! Closeup launched a new variant with its unique milk calcium nutrient, centre-filled gel. It’s centre-filled gel provides freshness and nutrients for teeth and gum in the same toothpaste. It provides fresh breath confidence and kills germs at the same time.