Fair & Lovely

The World’s No. 1 fairness cream, Fair & lovely, was developed in 1975 and is the first fairness cream in the world. Even though, it’s skin lightening technology is known to be the best in the world, this hasn’t stopped the brand from innovating further to pioneer the development of cutting-edge fairness solutions.

Fair & Lovely understands that different people have different fairness needs based on age or skin type and therefore offers expert fairness solutions relevant to different consumer needs.

Fair & Lovely Multivitamin Cream

Fair & Lovely Multivitamin with a breakthrough Tri-Fair Vitamin Complex works on key barriers to clear fairness. Fair & Lovely Multivitamin offers superior fairness benefit of ‘clear fairness’ that rivals the best professional beauty treatment, but without bleach or harmful chemicals that can damage the skin.

Fair & Lovely Ayurvedic Care Cream

Fair & Lovely Ayurvedic Care Cream offers natural fairness solutions for people with sensitive skin. It is enriched with the magical Ayurvedic blend of Kumkumadi Oil- a mixture of 16 Ayurvedic ingredients, which provides clear fairness even for sensitive skin.

Fair & Lovely Winter Fairness Cream

In winters, consumers express a fairness disappointment because of the addition of moisturizers (cold creams) to their portfolio. While cold cream helps them combat winter dryness, it also leaves them looking dark. Fair & Lovely Winter fairness, with Multivitamins and Active Moisturizers, offers fairness with benefits of cold cream.

Fair & Lovely Anti-marks Cream

Fair & Lovely Anti-marks offers fairness solutions for skin with pimple spots and is targeted towards young, teenage girls with a dominant fairness problem of pimple marks.

Fair & Lovely MAX Fairness Cream

Fair & Lovely MAX Fairness for Men is 2X better than any other ordinary fairness cream for men. Its revolutionary Vitamax Complex and UV filters work intensely on tough male skin and helps give you: Visible fairness, Visible spot reduction and Triple sunscreen UV protection which in turn helps you make a MAX Impression.

Fair & Lovely Body Fairness Milk

Fair & Lovely Body Fairness milk, with its double sunscreen and Tri-Fair Vitamin Complex gives you protection from the sun and matches the fairness on your body with the fairness of your face. Its gentle formulation gives you fairness all year round.

Fair & Lovely Multivitamin Facewash

In March 2012, Fair & Lovely introduced Fair & Lovely Multivitamin Facewash which has Tri-Fair Vitamin Complex and Antioxidants that works gently on the skin to provide clear fair skin. Multivitamin facewash, when used with Multivitamin cream gives double action fairness.

Fair & Lovely MAX Fairness Facewash

Fair & Lovely is also launching MAX Fairness Facewash for Men which contains VitaMAX Complex that deep cleanses impurities from tough male skin to help provide long lasting fairness.

Key facts

Know Fair & Lovely even better!

• Developed in 1975, Fair & Lovely is the world’s first fairness cream.

• Fair & Lovely is the World’s No. 1 fairness cream brand

• It contains no bleach or harmful ingredients. Instead, it provides visible fairness in a safe and reversible process.

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