Lux

We all want to be pampered, to look and feel great, to enjoy that moment when anything seems possible. And that's just what Lux offers you on a daily basis at a price you can afford.

Lux encourages you to play with beauty!

Everything from look and feel to fragrances of Lux is a delight to the female senses. Lux has been associated with beauty since 1924. Over the years, Lux has covered various aspects of beauty and stardom. But now Lux feels that women have forgotten that beauty should be fun. And looking great is an integral part of being a woman. Lux is here to remind, encourage, inspire women and have fun with them. Because deep down, every woman wants to feel like a fortune. On this note, Lux is celebrating the feminity and playfulness to remind women to enjoy absolutely everything about becoming and being beautiful.

Celebration of feminity by Lux

Lux, with its abundance of exotic beautyfying ingredients has lead to beautiful skin - therby making women who use it more gorgeous naturally! in recent times, Lux has embraced beauty and feminity of the 21st century women. It aims to be the paradigm of the new feminity. That's why Lux celebrates the pleasure of being a woman today by encouraging women to feel and look beautiful, be individualistic about their self-expression and indulge in the rituals of beautification in an unapologetically feminine way. Lux beautifies in a playful way, letting women express their feminine spirit without constrains!

Key facts

First mass marketed toilet soap launched in 1924
Sold in over 100 countries
Market leader in various countries including Arabia, Brazil, India

From our range

Lux Strawberry and Cream: Every woman wants to be indulged! Use Lux Strawberry and Cream to fill your skin smooth and silky. Lovingly created with a sumptuous mix of luscious strawberries and moisturizing cream extracts that leaves your skin soft.
Lux Peach and Cream: No women can resist the pleasure of being pampered. Use Lux Peach and Cream, lovingly created with the blend of juicy peach and moisturizing cream extracts, for a velvety, soft skin. Just gorgeous!
Aqua Sparkle: Wake up to a body that looks fresh and full of life. Lux Aqua Sparkle, with refreshing mineral salts and seaweed extracts, is the best kept secret to help renew your skin from bored to full of life! There won’t be dull days!