Product innovations

We take breakthrough technologies and create products that give consumers an unbeatable experience.  In this section you can find examples of this work.

Woman washing

Clean clothes, less water

Rinsing clothes is the most water- and time-consuming part of hand washing. How are we helping?

Young woman against sky, portrait, view from below

Smoother, straighter hair

There’s a good reason why Sunsilk is the number one hair care brand in Asia, Latin American and the Middle East, and the fastest-growing in Europe - tip-targeting technology.

A man in a yellow jersey carrying a bike

Intelligent deodorant

Our Rexona deodorant uses body-responsive micro-capsule technology that kicks in when it’s needed most, giving people the confidence to face the day's more stressful situations.