The World’s No. 1 fairness cream brand, Fair & Lovely, is used by nearly 80% of the households of Bangladesh, making it the second biggest Fair & Lovely market in the world. Over the years, Fair & Lovely has constantly evolved and expanded in its quest for perfection and the technology is now available in around 27 countries across the world. The brand believes in empowering individuals to Re-script their Destiny.
Fair & Lovely's skin-lightening technology is known to be the best in the world. However, this hasn’t stopped the brand from innovating further to pioneer the development of cutting-edge fairness solutions.
The brand's commitment towards empowering individuals has inspired the initiation of Fair & Lovely Foundation. Time after time the foundation initiates various education & employment-related programs that give individuals the power to overcome all barriers & change their lives.
Know Fair & Lovely even better!
Developed in 1975, Fair & Lovely is the pioneer of skin lightening technology in the world.
Fair & Lovely understands that different people have different skin needs and hence offers experts fairness solutions based on consumer needs.
It contains no bleach or harmful ingredients. Instead, it provides visible fairness in a safe and reversible process.