Water is synonymous to life, but only when it is safe for consumption. In Bangladesh 32 million lack safe water and water-related diseases are responsible for 24% of all deaths. Drinking unsafe water can cause fatal waterborne diseases like diarrhea, cholera, jaundice and typhoid. Diarrheal diseases constitute a major health problem in Bangladesh, killing over 100,000 children each year. With a mission to bring safe drinking water to millions of Bangladeshi consumers at an affordable cost, Unilever introduced its revolutionary water purifier – Pureit – in September 2010.
Pureit is an innovation that addresses one of the biggest technological challenges of the century – that of making safe water accessible and affordable for millions. Pureit’s Classic has a maximum capacity of 23 and provides water at a cost of less than 50 paisa/Litre.
Pureit uses advanced “4-Step GermKill Technology” to purify water. First, water passes through micro fiber mesh, which removes visible dirt and other material in the water. Second, it passes through the activated carbon trap, which stops all harmful parasites and other objects not visible to naked eye. At the third step, it passes through the germ kill processor that kills all the harmful virus and bacteria. Finally, the water passes through the polisher that removes any chlorine in the water and other unwanted taste or odor causing elements. As an added assurance of safety, Pureit is equipped with unique “Advanced Auto-Shut Off Mechanism” that automatically stops water flow when the capacity of the components have exhausted to make sure no one drinks unsafe water.
Moreover, quality of Pureit water meets stringent international safe water guidelines set by USEPA (United States Environmental Protection Agency), as has been tested by numerous global organizations in UK, India etc. Pureit has also been validated by BCSIR (Bangladesh Council of Scientific and Industrial Research) in Bangladesh.
In Unilever, consumers are at the heart of our business. As a world’s leading organization, we design products such that consumers get the best out of it. Similarly, Pureit is designed to provide water that is safe without the hassle of boiling, filtering or need of gas and electricity. This simply means that to get safe drinking what all you have to do it pour tap water into Pureit and Pureit will do the rest.