Our water impact per consumer use has increased by 15% since 2010*
Halve the water associated with the consumer use of our products by 2020.*
Our water impact per consumer use has increased by around 15% since 2010.*
- achieved: 0
- on-plan: 5
- off-plan: 1
%of target achieved: 0
We have made good progress in those areas under our control. In our own operations, water abstraction is down by 29%† per tonne of production since 2008 and by 74% in absolute terms since 1995. However our biggest impact comes from the water used by consumers when they use our products where we have less control. By the end of 2013, our water impact per consumer use had increased by around 15% since 2010.
While we are making progress in some parts of our business through product innovation, other parts of our portfolio are evolving in ways which is increasing our footprint. Our laundry business has experienced high growth from bars in India which, while very affordable for people on low incomes, are also associated with a more water-intensive washing habit than other laundry handwash formats.
Domestic water use makes up the majority of our wider footprint. Our priority is to develop innovations, consumer campaigns and work with others to establish wider solutions which help lower–income, urban consumers in developing countries meet their water needs.