World's No. 1 Fairness Cream.
The World’s No. 1 fairness cream brand, Fair & Lovely, is used by nearly 80% of the households of Bangladesh, making it the second biggest Fair & Lovely market in the world. Over the years, Fair & Lovely has constantly evolved and expanded in its quest for perfection and the technology is now available in around 27 countries across the world. The brand believes in empowering women by inspiring them to challenge the low expectations that society has from them and to go for their dreams.
Fair & Lovely's skin-lightening technology is known to be the best in the world. However, this hasn’t stopped the brand from innovating further to pioneer the development of cutting-edge fairness solutions.
The brand's commitment towards empowering individuals has inspired the initiation of Fair & Lovely Foundation. Fair & Lovely Foundation was established in 2003, completely dedicated to the empowerment and progress of Bangladeshi women. Time after time the foundation initiated various education & employment-related programs that give individuals the power to overcome all barriers & change their lives.
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