In 1925, a star was born – Lux, the world’s first mass produced beauty soap. Almost a century later, Lux is the number 1 soap bar in the world with Lux products being enjoyed 1.5 billion times a day across the world.
Lux believes in the positive power of beauty and continues to make the dream of beauty accessible to women across the world. More than 600 million women across 100 countries indulge in the rich lather and beautiful fragrances of Lux.
Lux’s mission is to be aspirational yet accessible by bringing the best of beauty within the reach of every woman in the world making her look and feel fabulously feminine.
Lux combines exquisite fragrances composed by World’s Best Perfume Experts with the most exotic ingredients to give women a truly unique bathing experience.