Pond’s “My 2nd Honeymoon” starts with a bang
"Aging is not lost youth but a new stage of opportunity and strength”- Betty Freidan, Writer, Women’s rights activist & the co-founder of the National Organization for Women had once pertinently quoted. She believed women with their inner strength are capable of taking on anything and everything with poise and grace, regardless of age.
Pond’s, a brand which is a strong believer of this insight also acknowledges the fact that the drudge of life at times makes romance take a backseat between married couples. Pond’s, in an effort to rekindle that romance between a man and his wife has been running the “Pond’s My 2nd Honeymoon” campaign for the last two years.
This year too, the brand kicked off the activation with a bang. Interested contestants can enter the competition by purchasing a Pond’s Age Miracle 50gm day/night cream. Using the product code that comes with the cream, and following a few easy steps they can register in the contest through facebook or sms.
Contestants are asked a single question “How would you make your 2nd Honeymoon unforgettable if you get a chance to spend it on a far away exotic beach?“and requested to send their answer along with a picture of the couple through Facebook or Email. Out of all the submissions received from the contestants, 7 winners with the best stories will be chosen to win a trip to 1 of 7 exotic beaches of the world!
For the last two years, Pond’s has received tremendous response from the campaign. This year too, the brand hopes to rekindle the romance between the couples and make a difference in their lives.