UBL Brands emerge as the Stars
8 Unilever Bangladesh brands featured in the “Top 20 Best Brand, 2013” list in a nationwide brand survey jointly conducted by Bangladesh Brand Forum (BBF) and Millward Brown Bangladesh.
Unilever Bangladesh brands bagged a number of titles at this year’s Best Brand Awards. Fair & Lovely was selected by the consumers as their favourite brand of 2013 followed closely by Lux in second place. Sunsilk and Close-up also featured in the list of “Top 10 Brands of 2013” announced at the Best Brand Awards conducted by BBF.
BBF has been conducting this program, recognizing branding excellence in Bangladesh, for the past five years. This year BBF partnered with the World’s leading brand research company Millward Brown Bangladesh whose extensive nationwide survey of consumers in metro, urban and rural areas of Bangladesh decided the winners at the forum.
In the segment of ‘Best in Category’, UBL Brands emerged as the top brand in all the 5 categories in which they were nominated; with Wheel, Lux, Fair & Lovley, Sunsilk and Close Up named ‘Best Brand’ in their respective categories.