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Unilever Name change

Lever Brothers Bangladesh Ltd has now become Unilever Bangladesh Limited. The Chairman and Managing Director of the company, Mr. Sanjiv Mehta, unveiled the new name and the logo at a function on December 2, 2004.

This name change aligns our identity with global Unilever and reaffirms Unilever’s commitment to Bangladesh said Mr. Mehta. With a new name we are renewing our pledge to serve our consumers and customers even better and in a more reliable manner. We will prominently display our corporate name in all our packaging as a stamp of quality and as a matter of corporate responsibility.

‘Unilever's mission is to add vitality to life. We meet the everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life.’ When our brand Wheel relieves housewives from drudgery of washing clothes, Close-Up brings the youth together, Lux makes an ordinary person feel extraordinary, Lifebuoy assures your family is well protected this is what we call as adding vitality to life. 

The vitality mission will help Unilever to focus on new consumer opportunities and to grow its brands and its business. The new logo is a powerful symbol of Unilever’s Vitality mission. It is constructed from a number of individual symbols that all represent various aspects of Unilever.

Unilever Bangladesh is one of the largest and most reputed companies in the country. "We are acutely conscious of our responsibilities as a corporate citizen. While our primary obligation to our shareholders is to create value, our fiduciary responsibility goes further, as we are committed to achieving this in a manner that is ethical, based on sound principles and is in a socially responsible manner", emphasized the Chairman in his unveiling speech.

Unilever Bangladesh a successful partnership between Unilever and the Government of Bangladesh has a long history of enriching the lives of Bangladeshis. More than 90% of the households in the country use its products in one form or more. "Having earned the trust & esteem of millions of Bangladeshis we will continue to serve their interests and delight them with added vigor and vitality. 

We are committed to participating in the country’s development. In the days ahead Unilever Bangladesh is pledge bound to play an even more powerful role in developing Bangladesh. We will strengthen the image of "Made in Bangladesh" and continue to act as a catalyst in transforming the quality of life of millions of Bangladeshi men and women." added Mr. Mehta.

Unilever Bangladesh has delivered double digit growth for the last six successive years. It is one of the fastest growing businesses for Unilever in Asia. It is a company with strong fundamentals and a sound set of organizational capabilities. "The entrepreneurial spirit of our people together with their vibrant energy, creativity and growth mindset is the vital differentiating factor of our company. Our local talent is comparable to the best the world has to offer. " said Mr. Mehta.

The function was also attended by Kamran Bakr, Supply Chain Director, Waqar Kazi, Finance Director, MA Abdullah Human Resource Director, Reazul Huq Chowdhury, Customer Management Director, Naushad Chowdhury, Brands and Development director and other top officials of the company.

Unilever Bangladesh Ltd.

Unilever Bangladesh Ltd 
ZN Tower, Plot# 02 
Road # 08, Gulshan - 1 
Dhaka - 1212. 
Unilever Bangladesh  

T: +880 2 988 8452 
F: +880 2 881 0491

anika.bhuiyan@unilever.com   

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