Rexona Challenge gets award
Rexona Challenge” an adventure game show organised by Rexona, a personal care brand of Unilever Bangladesh won the Silver Medal in the Global Activation Competition in 2005.
Rexona Global Activation Awards was launched to gather all the Rexona campaign around the world that took place in 2005, in order to recognise the most outstanding ones and to extract the learning that would allow us to enhance the platform.
A total of nineteen submissions were received from fifteen countries. These were reviewed by a joint panel from Ascension (CAM Consultancy Agency) and the Deo Category.
The awards went to the best projects of the platform based on their "Make or Break Moments" fit, and on the level of amplification achieved.
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