Unilever Bangladesh and CARE create business opportunities for Rural Women
Unilever Bangladesh Limited and CARE Bangladesh signed an agreement on 3rd December 2006 to create sustainable business opportunities for a thousand rural women of Bangladesh.
Unilever Bangladesh Limited and CARE Bangladesh signed an agreement on 3rd December 2006 to create sustainable business opportunities for a thousand rural women of Bangladesh. Mr. Sanjiv Mehta, Chairman and Managing Director of Unilever Bangladesh Ltd and Mr. Hasan M. Mazumdar, Deputy Country Director of CARE Bangladesh signed the agreement on behalf of their respective organizations.
Unilever Bangladesh already has an existing project called ‘Joyeeta’, an initiative through which opportunities are currently provided to nearly 2000 women in rural Bangladesh for sustainable self employment. While CARE Bangladesh has experience of working with rural women in different areas of the country through ‘Rural Sales Program’ in order to create income and employment opportunity for the rural poor women through linking them with market.
With the support from CARE, this rural sales project named "Aparajita", UBL will be able to expand this initiative to reach 20 more Upazillas of the country’s northern and eastern districts. This is a unique initiative of an international NGO and a global private partner coming together to facilitate the empowerment of under privileged women of the country.
Naushad Karim Chowdhury, Brands and Development Director, Amerul Haq, Company Activation Manager, of Unilever and Asif Uddin Ahmed, Economic Empowerment Coordinator, Md. Zaheedul Islam Chawdhury, Assistant Project Coordinator CARE Bangladesh, among others, were present at the occasion.
Unilever Bangladesh Ltd
ZN Tower, Plot# 02
Road # 08, Gulshan - 1
Dhaka - 1212.
T: +880 2 988 8452
F: +880 2 881 0491