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Md. Shadman Sadikin

Shadman has been with Unilever Bangladesh Limited (UBL) for over 15 years now, starting as a Management Trainee in 2008 through the Unilever Future Leaders Programme (UFLP).

Profile Photo of Shadman Sadikin, Marketing Director, Homecare- Bangladesh

Marketing Director, Homecare- Bangladesh

Shadman has had a varied journey within the organisation, starting from Marketing and moving on to Customer Development (CD), before returning to Marketing as the Marketing Director for Home Care. He has had extensive experience in Marketing & CD in multiple verticals & categories.

He worked in Fabric Solution, Home & Hygiene, Toilet Cleaner, Water Purifier, Hair Care & Deodorant categories. He has held leadership roles such as Category Head, Customer Marketing Head and CD Center of Excellence (COE) head in Bangladesh. In addition to this, he has anchored the Enterprise Digital Transformation of UBL and has led the CD Design Verticals for 4 years.

Shadman is a valedictorian and gold medalist of the Executive Masters in Business Administration (EMBA) programme of the Institute of Business Administration (IBA), University of Dhaka. He had previously completed his Bachelors in Business Administration degree from the same institution. He has since then been an adjunct faculty of ‘Sales & Marketing’ at his alma mater.

Shadman is an avid football fan, with Manchester United and Argentina being his favourite teams. In his free time, he enjoys grooming campus talents through different campus interventions and mentoring his team members. He is an alumnus of Notre Dame College and Ideal School Dhaka. Shadman has been involved in debating since school days and he was the founder president of IBA Communication Club (IBACC).

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