Redefining Freshness in the Beauty Bar Market
For nearly a century, LUX has been synonymous with beauty and elegance, blending indulgence with innovation. Since its very beginning in 1925, LUX has celebrated glamour and self-care, bringing luxurious skincare experiences to women across the world. Over the years, it has become more than just a beauty soap—it is a symbol of confidence, femininity, and sophistication.
Since its launch in Bangladesh in 1964, LUX has defined beauty and indulgence in skincare. It quickly became the soap of superstars, offering a sensory experience unlike any other. As a beloved brand, LUX has graced the beauty routines of generations and has been represented by legendary figures like Bipasha Hayat, Moushumi, and Aupee Karim. As the beauty industry evolved, LUX has continuously reinvented itself, staying ahead of trends while remaining deeply connected to its timeless essence.
Yet, beauty is never static. It evolves, innovates, and redefines itself. And LUX, with its deep understanding of what women desire, has once again set a new standard for freshness and radiance. As beauty preferences evolve, freshness has emerged as a key driver in the beauty bar soap market. To tap into this momentum and elevate the bathing experience for Bangladeshi women, LUX introduces its latest innovation—LUX Fresh Glow Tangerine. This new variant infuses the invigorating essence of citrus with skin-loving Vitamins C & E, creating a refreshing, glow-enhancing formula that energises and nourishes the skin.
Introducing LUX Fresh Glow: Beauty meets Freshness
With modern consumers seeking sensory-rich beauty experiences, LUX Fresh Glow Tangerine delivers a burst of zesty freshness, designed to revitalise the senses and awaken the skin. The unique fusion of citrus fragrance and skin-enhancing ingredients makes this more than just a soap—it is a daily self-care ritual that refreshes and uplifts.
What Sets It Apart?
- Invigorating Tangerine Fragrance – A zesty, uplifting aroma that delivers an instant freshness boost.
- Vitamin C & E-Infused Formula – Nourishes and revitalises dull skin, leaving it radiant and glowing.
- Luxurious Lather with Fine Fragrance – A premium bathing experience that lingers beyond the shower.
With LUX Fresh Glow Tangerine, beauty is no longer just about appearance—it is about feeling energised, confident, and ready to take on the day.
Driving Growth in Bangladesh’s Beauty Market
LUX has been a household favourite in Bangladesh, continuously evolving to meet the changing needs of modern consumers. The launch of LUX Fresh Glow Tangerine marks a strategic step forward in capturing the rising demand for freshness-driven beauty products, where freshness, skincare, and indulgence come together to create a transformational beauty experience.
To celebrate the launch and drive adoption, LUX has embarked on a bold, digital-first marketing campaign. Through influencer collaborations, digital activations, and sampling initiatives, the brand is building high engagement and excitement around this new launch.
With its sensorial indulgence, skincare benefits, and modern appeal, LUX Fresh Glow is set to redefine freshness for women in Bangladesh. The response from consumers has been overwhelmingly positive, proving once again that LUX understands what women truly want—beauty that not only enhances their skin but also lifts their spirit.
Experience the Glow, Feel the Freshness
LUX has always believed that beauty is about more than just appearance—it is about confidence, pleasure, and self-expression. With LUX Fresh Glow, women can now indulge in a new level of freshness that leaves them feeling vibrant and radiant every day.
With LUX Fresh Glow Tangerine, every shower is an escape into a world of freshness and radiance. Indulge in the zesty glow. Start your day refreshed.