Unilever makes and sells products under more than 400 brand names worldwide. Two billion people use them on any given day. Here is a selection of our top brands, available in many countries, along with the stories behind them.
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Axe helps guys to look, smell and feel more attractive. It comprises a range of body sprays, deodorants, anti-perspirants, shower gels and hair products. First launched in France in 1983, Axe is now used by men in more than 90 countries, from the Americas to Asia.
Clear was launched in 1979 as a haircare product to tackle problem hair, notably hair with dandruff. Its breakthrough technology, Nutrium 10, combines ten vitamins and mineral nutrients to nourish the scalp and prevent dandruff from returning.
Launched in 1967, Close Up is a clear gel toothpaste containing a mouthwash and micro whiteners to ensure long-lasting fresh breath and white teeth. It is sold in Brazil, Asia and South Africa, where it is among the mnost popular oral care brands and is positioned as a youth product.
Dove grew from a moisturising Beauty Bar into a global brand with a range of products: body washes, hand and body lotions, facial cleansers, deodorants, shampoos, conditioners and hair styling. In 2004, Dove began its Campaign for Real Beauty, followed by the creation of the Dove Self-Esteem Fund in 2006. It aims to be “an agent of change to educate and inspire girls on a wider definition of beauty and to make them feel mre confident about themselves”. Dove have created a number of online-only short films, including Daughters (which was also broadcast during the Super Bowl XL), Evolution (which won two awards at the Cannes Lions International Advertising Festival), Onslaught and Amy.
Knorr is a food brand with a wide range of soups, stock cubes, bouillons, seasonings and sauces. The brand dates back to 1838 when Carl Heinrich Knorr opened a factory and began experimenting with food drying techniques that could preserve quality, flavour and freshness. It is one of the world‘s largest food brands sold in more than 87 countries around the world.
Lifebuoy is a brand of soap which began in England in 1895. It was launched as part of William Hesketh Lever’s goal to promote hygiene in the home and halt cholera in late Victorian England. It has evolved to become the world’s best selling germ-protection soap. Through the product itself and its sustainability work with its partners, it is bringing better health and hygiene to a wide and often disadvantaged market. Lifebuoy is produced in Unilever in Cyprus for the UK, EU, US and Brazil markets, in Trinidad and Tobago for the Caribbean market, and in India for the Asia market. Lifebuoy actively promotes awareness of hygiene through social missions such as its support for the World Handwashing Day and its campaign, Help a Child Reach 5.
Lux is a global brand, launched in 1925, whose range of products includes beauty soaps, shower gels, bath additives, shampoos and conditioners of the stars - from Elizabeth Taylor, Audrey Hepburn, Marilyn monroe, Aishwarya Rai, Katrina Kaif and Shu Qi. The product is available in more than 100 countries.
Pespodent is a leading oral care brand with a wide range of products, benefitting from Unilever’s long tradition of R&D in this field. In 2008 Pepsodent collaborated with the Indian Dental Association (IDA) and the World Dental Association (FDI) to help educate school children on the importance of regular brushing.
Pond’s is a skincare brand sold in an affordable price bracket. The brand has a long heritage, dating back to the 1840s when the first product was sold in New York.
Rexona is a deodorant brand for men and women, offering a range of anti-perspirants and deodorants with formulations that last up to 48 hours. It was developed in 1908 by an Australian pharmacist and his wife and its products include aerosols, pumps, roll-ons, sticks and creams. The brand actively promotes good personal hygiene and enables millions in low-income markets across Asia to enjoy Rexona products with their affordable mini-sticks, mini-roll-ons and sachets of deodorant lotions. Rexona is also sold as Sure, Shield and Degree around the world.
Sunsilk is a hair-care brand for women. It is the world’s leading brand in hair conditioning and the second largest in shampoo. Its shampoos, conditioners and other hair-care products are sold in 69 countries, often under local brand names such as Seda and Sedal. The brand is strongest in Asia, latin America and the Middle East and is the no. 1 hair-care brand in Pakistan, India, Brazil, Argentina, Bolivia, Bangladesh, Sri Lanka, Indonesia and Thailand.
Salon style hair at home, every day!
In 1859, Robert Chesebrough, a chemist from New York, visited the oil fields of Titusville, Pennsylvania in the US to research to what new materials might be obtained from the fuel. Over the next decade he perfected the formulation of Vaseline petroleum jelly before opening for business in 1870. Vaseline quickly became known for its ability to protect and restore dry and damaged skin, and over the next century it established itself as a skin product found in households around the world.
Developed in 1975, Fair & Lovely is a best-selling fairness cream. The product contains no bleach or harmful ingredients. It is the no. 1 fairness cream in India and is popular throughout Asia.
Pureit is an in-home water purifier and the first of its kind. It was designed by Unilever in order to purify tap water and make it “as safe as boiled water without the hassles of boiling”.
Rin (also known as Brilhante and Radiante in some markets) is a detergent brand with a range of products including washing powder, detergent bars and a clothes whitening liquid.
Surf Excel (also known as Surf in many parts of the world) is a brand of laundry detergent with an accompanying range of laundry products. It launched in 1959 and is now available in Europe, Latin America, Asia and Africa, with a comprehensive range of offerings including bars, powders, liquids, tablets and capsules.
In 1869 Arthur Brooke, the son of a tea merchant, opened a tea shop in Manchester. That was the start of the Brooke Bond family of teas which are sold in countries around the world, including Russia, India and Pakistan. By 1957 it was probably the largest tea company in the world, with one-third share of both the British and Indian tea markets. There is now a wide range of products available from Brooke Bond including tea bags and loose tea of different varieties.
Created in 1885, the Vim hand dishwashing brand is still innovating and using the magic of natural ingredients like Lemon to create unbeatable results over a hundred years later.
Wheel is the largest detergent brand in India and Bangladesh and is used in millions of homes every day.