Vaseline

Giving Everybody Healthy Skin to Live Without Limits

For over 150 years, people around the world have trusted Vaseline to heal, protect, and care for their skin. Launched in 1870 as a “Wonder Jelly,” Vaseline quickly became a household essential—used to soothe everything from cut knees and chapped lips to blistered feet and sunburnt faces. It even played a healing role during World Wars I and II, treating wounds on the front lines.

As skin needs evolved, so did Vaseline. In the 1960s, we expanded into lotions—infused with the same healing power of the original jelly. Today, Vaseline offers a wide range of products that protect and nourish skin across generations, geographies, and skin types.

We believe healthy skin is beautiful skin. That’s why we care for skin of every kind—young or old, dry or damaged, from head to toe. Found in first aid kits, medicine cabinets, and beauty bags around the world, Vaseline remains one of the most trusted skincare brands globally.

People mostly associate body lotions with winter and Vaseline has challenged this notion with its latest innovation Vaseline Gluta Hya Serum-in-Lotion, designed for all weather conditions and year-round use. It is specially formulated to retain skin hydration and enhance radiance. It is lightweight, non-sticky in texture and suitable for use in all seasons. Vaseline has introduced a premium skincare solution that meets the needs of those who seek advanced hydration and radiance in their daily routine.

Our Presence in Bangladesh

Vaseline has been present in Bangladesh since the 1960s, with lotions and petroleum jelly. Since then, the brand has led the way in building awareness around skin health through impactful marketing and education.

Healing Beyond Skin

Our commitment goes beyond skincare. Through the Vaseline Healing Project, launched in Bangladesh in 2016, we have supported over 8 lac underprivileged people with winter essentials—including Vaseline jelly, blankets, and warm clothing. This initiative invites consumers to join the mission, reinforcing the healing power of Vaseline where it’s needed most.

Globally, the Healing Project has reached over 1 billion people. Because healing skin means healing lives—and we believe everyone deserves the chance to live without limits.