Glow & Lovely

Glowing, even-toned and radiant skin

Brand History

Ever since its inception in 1986 in Bangladesh, Glow & Lovely (formerly Fair & Lovely) has grown to become an iconic and beloved brand name known for offering safe, effective, and affordable products which deliver radiant, glowing and even toned skin to millions of consumers in Bangladesh.

In 2019, the brand's communication moved away from benefits of fairness, whitening and skin lightening, towards glow, even tone, skin clarity and radiance which are holistic measures of healthy skin. Moreover, back in 2020, the brand underwent a transformation and rebranded itself from Fair & Lovely to Glow & Lovely to reflect and represent a more inclusive vision of beauty.

As we enter a new era of more and more women achieving newer and greater heights, their success glows brighter than ever. Glow & Lovely celebrates this glow of success while also providing these women with more evolved skin benefits which are known to improve overall skin health. Glow & Lovely offers its consumer a HD (High Definition) Glow – which comprises of skin clarity, more radiance and skin that is free from blemishes and imperfections, so they can flaunt their inner and outer glow through the many successes they achieve.

Glow & Lovely is based on pioneering technology that has made multiple skin health benefits available to millions of consumers at an affordable price. The brand has been progressively changing its formulation, and includes other vitamins like B6, C & E, allantoin, known to protect the skin from external aggressors, UV rays and environmental pollution. The product is designed to improve the skin barrier function, improve skin firmness, and smoothen skin texture - all of which help enhance radiance and glow holistically. The product has never been, and is not, a skin bleaching cream.

Keeping in mind the ever-changing consumer, the brand also offers a range of variants from the leading Advanced Multi-Vitamin Cream to Ayurvedic Care + Cream, BB Cream, Winter Glow and Instant Glow Facewashes.

Brand Purpose

Glow & Lovely’s purpose is ‘to inspire women to create their own identity’ and is supported by initiatives through Glow & Lovely Careers (formerly Fair & Lovely Foundation). Through Glow & Lovely Careers, the brand is committed to providing women with the resources and support they need to succeed in a professional capacity, with initiatives including scholarships, education, soft skills training, and career guidance.