The best of beauty for every woman in the world
Lux is the world’s most iconic beauty bar and has a 99-year of history of glamour and pleasure. The most beautiful and iconic stars of the world have been Lux ambassadors over the years, from Leela Chitnis to Madhuri Dixit, Aishwarya Rai & Katrina Kaif. In Bangladesh, most of the iconic stars like Bipasha Hayat, Mousumi, Aupee Karim have been Lux Stars.
Lux is a global brand, launched in 1925, whose range of products includes beauty soaps, shower gels, bath additives, shampoos and conditioners of the stars. The product is available in more than 100 countries. In Bangladesh, it was launched in 1964 and quickly became a leading beauty soap while being the soap of superstars.
Our product philosophy
Lux is all about pleasure. We are committed to creating indulgent skin treats women crave to provide an exceptional experience in and out of the shower. We aim to bring the best of beauty to every woman in the world. We infuse our products with fine fragrances crafted by the world’s best perfume experts. We craft amazing, state of the art textures, rich in indulgent ingredients, all designed to exceed consumer expectations. Lux is not just a soap that smells good, it is a fine fragrance you can bathe in.
Our beauty philosophy
Lux believes that beauty does not have to be about hard work, but rather, about pleasure. To bathe in luxurious Lux daily is to come out feeling transformed, feeling on top of the world – inspiring every woman to feel irresistible and confident in her own skin every day.