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Growing with Bangladesh - UBL’s journey

Unilever Bangladesh Limited (UBL), the largest Fast Moving Consumer Goods Company, is partnering Bangladesh with a heritage of over 60 years. UBL is woven into the everyday fabric of millions of consumers in Bangladesh. With a diverse portfolio of 21 brands including Rin, Wheel, Lux, Lifebuoy, Glow & Lovely, Sunsilk, Pepsodent, we are present in every 9 out of 10 households across the country.

Our winning strategy is guided by our purpose - 'To Brighten Everyday Life for All.' This means putting our consumers at the heart of everything we do and delivering best-in-class performance through our market making unmissably superior brands. As we focus, excel and accelerate our strategy, we are driving ambitious goals to lead the next era of sustainability with our four priority areas; reflecting our company ethos, ‘What is good for Bangladesh, is good for Unilever'.

Roots and Resilience

UBL is a company that has its own history intrinsically related to the development and culture of Bangladesh. It has been a part of the Bangladeshi household since the 19th century as the first boxes of sunlight soaps arrived in the country from England in the early 1900s with the purpose of bringing hygiene and cleanliness for the consumers. In 1962, the foundation of the first soap manufacturing facility was laid in Kalurghat, Chattogram, which marked the beginning of UBL’s journey in the country. Although the journey started from the UK, since 1973, the people of Bangladesh own 39.25% shares of UBL through the involvement of the Government of Bangladesh in the management of the business.

From Local Shores to Expanding Reach and Production

Starting with a single distributor in Chattogram, Unilever gradually expanded its reach to all administrative districts of Bangladesh by the end of the 1970s. Building on the success of its soap business, the company introduced new product categories, such as hair care, home care, and skin care to meet the evolving needs of Bangladeshi consumers. With the establishment of Unilever Bangladesh’s Personal Product (PP) factory, the majority of personal care products, including shampoo and toothpaste, were manufactured locally rather than imported. At present, more than 96% of our local demand is met through local production.

Today, UBL is proud to serve not just the accessible geography, but also the remotest areas through a network of approximately 0.6 million retail outlets across the country.

Growth Action Plan (GAP) 2030

Our purpose is to brighten everyday life for all

We believe that the winning businesses of tomorrow will be those that anticipate and respond to the huge changes shaping people’s lives across the world. In order to unlock our full potential and accelerate business performance, we have set out the Growth Action Plan (GAP) 2030, which outlines the steps we are taking to deliver faster growth, drive productivity and simplicity, and dial up our performance culture.

Our strategy begins with a purpose that places consumers at the heart of everything we do: 'Brighten Everyday Life for All.' Our brands are committed to shaping the markets of the future and anticipating the ever-evolving needs of our consumers. We also invest in our people and harness a truly diverse and inclusive culture, which are key ingredients of our success. Our people are determined to win in the market by shaping the future so everyday life becomes brighter for everyone – and the world that we all share.

Commitment to Sustainability

We have been driving an ambitious sustainability agenda for over two decades, which initially gained a structured outlook as the ‘Unilever Sustainable Living Plan 2010’, followed by ‘The Unilever Compass’ in 2020. In 2023, with the launch of GAP 2030, we are more certain than ever that now is the right time to focus on the four sustainability priorities where we can drive the greatest impact: Climate, Nature, Plastics and Livelihoods.

Since 2014, Unilever Bangladesh has been a pioneer in sustainable manufacturing, achieving a Zero Waste to Landfill status. Our energy-saving efforts saved 14,355 GJ since 2023, marking a 24% reduction in energy consumption and 21% in CO₂ emissions —equivalent to saving ~1.4 million GJ of energy or planting 3.5 million trees.

To tackle plastic pollution, we partnered with Chattogram City Corporation (CCC) and Young Power in Social Action (YPSA) in 2023, to drive the country’s largest plastic waste management project in Chattogram, managing 10% of the city’s mismanaged waste. Since then, we have collected more plastic than we use in our packaging, collecting over 24,000 tons of plastic waste to date.

To know more about our sustainability initiatives, read our Sustainability Blue Book 2024 (PDF 28.1 MB).