At Unilever, our journey towards growth is guided by a clear and inspiring purpose: “Brightening Everyday Life for All.” It is a commitment that fuels everything we do, from the brands we build to the lives we touch. It is about making every moment a little brighter, every experience a little richer, for the people we serve.
In line with this renewed purpose, Unilever Bangladesh launched a unique campaign at the beginning of the year—one that beautifully bridges Unilever’s global mission with the heart of Bangladesh’s cultural heritage. The campaign drew inspiration from Nakshikantha, a traditional form of embroidery that has been part of the fabric of rural life for centuries. Each stitch tells a story, just as each action we take is a step towards making life better for millions of Bangladeshis.
A Story Stitched in Every Thread
75 skilled artisans from across the country dedicatedly stitched over 2,000 Nakshikantha panels to tell our story. These intricate hand-stitched artworks were then transformed into a stunning stop-motion video. Each panel came together to narrate Unilever’s deep-rooted connection with Bangladesh—its people, its culture, and its everyday moments of joy. The video resonated widely, receiving an overwhelming response on social media with over 10 million views, 900+ shares, and over 5 million engagements - touching hearts across the nation.
Bringing Purpose Closer to Every Employee
The campaign did not just stop at external storytelling. To make this purpose a lived experience for every Unilever Bangladesh employee, an internal campaign was launched. To honour this artistry, the Nakshikantha panels were displayed at the Unilever Bangladesh corporate office. Zaved Akhtar, Chairman and Managing Director of UBL, along with the Management Committee (MC) members and employees inaugurated the exhibition and admired the artisans’ work. As a part of this event, they also gathered periodically to write their reflections on how they personally contribute to the purpose of “Brightening Everyday Life for All” on the purpose board.
A Shared Purpose, A Collective Impact
This campaign is a testament to how deeply Unilever’s purpose is intertwined with the lives of the people it serves. It is not just about delivering unmissable superior products—it is about nurturing wellbeing, celebrating local heritage, and making a positive impact in every home and community we touch. Through our iconic 21 brands, Unilever Bangladesh is empowering people to live brighter lives while staying true to its promise of delivering best-in-class products.