Zaved joined Unilever in 2000 after 3.5 years at British American Tobacco Bangladesh, and has since built extensive leadership experience across brand building, innovation, marketing strategy, business transformation, and P&L management in Bangladesh and across Asia. At Unilever, he has held several senior local and regional roles, including Brand Director for Rexona Asia, Regional Brand Director, Marketing Director for Unilever Bangladesh, Marketing Transformation Director for South Asia, and Vice President, leading initiatives across brand communication, bespoke innovation, digital and marketing transformation, and organisational capability building. He currently serves as General Manager at Unilever Indonesia.
He studied in St. Joseph High School, Dhaka College, and is a graduate of Institute of Business Administration (IBA), University of Dhaka. He has also completed professional courses at IIM Ahmedabad and INSEAD, Singapore. Currently, he is serving as the Chairman of Unilever Bangladesh.
Over the years Zaved has garnered experience across different FMCG verticals and has navigated companies through multiple environmental, economic, and political crisis. An avid reader and prolific writer, he is widely regarded as an expert in the FMCG industry, frequently speaking at industry events and conferences, and contributing to national newspapers on industry-related topics and economic issues.