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A Step Beyond with Vim - Most Chosen^[a] Home Care brand in Bangladesh

Launched in 1987, Vim pioneered the hand dishwashing category in Bangladesh and has remained the undisputed market leader ever since. From the very beginning, Vim has been more than just a dishwashing product—it has been a trusted partner in homes, helping consumers achieve more in their lives by reclaiming their time and energy.

Since its arrival in Bangladesh, Vim quickly earned a place in kitchens across the country with its powerful grease-cutting formula. As Bangladeshi households evolved, so did Vim—leading the transition from ash to bar to liquid, always staying ahead with smarter, more effective solutions.

Today, dishwashing with Vim is so effortless, it is almost second nature. In fact, 9 out of every 10 urban households in Bangladesh rely on the Vim bar to keep their utensils spotless. Building on the power of 100 lemons, Vim’s liquid format offers a modern, efficient solution that cuts through the toughest grease while leaving behind a fresh lemon fragrance.

Vim believes that household chores should never hold anyone back—especially the women of Bangladesh, who have the potential to achieve so much more. By making dishwashing easier and faster, Vim empowers consumers to step beyond the kitchen and pursue their aspirations.