ক্লোজআপ

Inspiring people to turn mutual attraction into action, free from self-doubt and the judgement of others

In 1987, a bold new toothpaste changed the game in Bangladesh. Closeup, the world’s first transparent gel toothpaste, made its debut—bringing with it a fresh wave of confidence, bold flavours, and the promise of up to 12 hours of fresh breath. More than just oral care, it quickly became a symbol of youthful energy and fearless self-expression.

While other brands focused on dentists and families, Closeup speaks directly to the young and the young at heart—those chasing dreams, discovering love, and learning to show up as their boldest selves. With its signature gel formulation and long-lasting freshness, Closeup is an ally in confidence. A brand that encourages people to break conventions, overcome self-doubt, and dare to get closer.

In Bangladesh, Closeup has remained deeply rooted in youth culture. It began with the iconic Closeup 1 musical reality show in 2005 and continued through a decade-long storytelling platform, Kache Ashar Golpo (Stories of Coming Closer). Closeup isn’t just about freshness, it’s about the courage to connect.