Chowdhury Hasan Mazhar

Marketing Director, Nutrition- Bangladesh

Mazhar has had an illustrious career spanning 17 years in UBL. In the initial 12 years, he focused on marketing, working across various product categories including Home Care, Personal Care, Beauty & Wellbeing, and Nutrition. During this period, he held positions in Brand Building and Brand Development, contributing to the growth and success of multiple brands. In 2018, he transitioned to Customer Development (CD) as the Regional Manager for the Central South region, where His strategic leadership played a pivotal role in turning around the region's performance.

In 2021, Mazhar took on the responsibility of Market Lead for Unilever Market Place Bangladesh. Under his guidance, Bangladesh became the fastest-growing market among all UMP countries, achieving action standards and surpassing national growth targets. Mazhar's exceptional leadership skills and focus on delivering outstanding unit economics have contributed to the remarkable performance of the Unilever portfolio in Bangladesh. Mazhar took on the responsibility of Business Unit Head and Marketing Director for the Nutrition Business in 2023. He led the relaunch of Horlicks in Bangladesh along with the launch of an engagement platform - the “Brain Games Olympiad”, which have strengthened the proposition of the brand and set the foundation for sustainable growth for the business in coming years. Mazhar also actively engages with Unilever's sustainability initiatives and has led significant projects recognised with esteemed international and national awards.

Mazhar completed his Bachelors in Business Administration (BBA) from the Institute of Business Administration (IBA), University of Dhaka.

Outside of his professional endeavours, Mazhar enjoys exploring new destinations and has a passion for sketching caricatures.